During the production process, I chose to start my analysis with the impact of Lindsay Lohan’s recognizability and celebrity status because that is what makes the ad memorable. Similar to how Planet Fitness grabs viewers attention with a close up shot of Lohan, I wanted to grab my audience’s attention by beginning my discussion with her personal impact. I then continued this strategy as I went on to briefly discuss the other celebrities who briefly appear in the ad. I wanted to lay down a foundation of understanding the impact of the cast of the ad before discussing the way it flows with the Super Bowl as a whole. Once I accomplished that, I decided to move on to discussing Raymond Williams’ book Television: Technology and Cultural Form and his perspective on how commercials should work with television programs to form cohesive viewing experiences. I think the Super Bowl really illustrates this point because many viewers remember the ads more than the game. When we think of the Super Bowl, we don’t just think of the game itself, we think of the entire viewing experience. I wanted to emphasize how Super Bowl ads form this cohesion with both the inclusion of celebrities and lifestyle motivation, as seen in the Planet Fitness ad.